Summary: Destination marketing organizations (DMOs) and convention and visitors bureaus (CVBs) that are new to eLearning for tourism ambassadors, their staff, and travel agents often worry about having to increase their training budgets to introduce this mode of instruction. In reality, eLearning development can cost significantly less than in-person facilitation.
As many DMOs and CVBs face the need to update existing training methods and programs, they increasingly consider adding eLearning to the set of the tools they currently use. For travel, tourism & hospitality organizations looking to integrate a new training program, the benefits of eLearning significantly outweigh those of one-on-one facilitation or classroom learning. However, many destinations shy away from employing eLearning (online) instruction out of unwillingness to face or the fear of high initial development costs. While the short-term online course and eLearning development cost may be a challenge, eLearning can end up saving companies vast chunks of training and development budgets by eliminating major instructor-led training expenses. eLearning can also help increase the marketing reach to travel agents, tour operators, tourism ambassadors, and community members.
Traditional training styles may seem relatively inexpensive in the short term, but they come with ongoing expenses that, over time, add up to vast amounts of money. One of the critical advantages of eLearning is that, while requiring little to no ongoing upkeep, it offers faster delivery cycles than conventional learning. In fact, studies indicate that eLearning has the potential to reduce overall training time by 40% to 60%. This helps businesses cut down on various expenses and also increase productivity, which in turn leads to greater profitability.
An online training system minimizes various costs typically associated with in-person training. These include travel and accommodation, meal costs, classroom maintenance, venue rental, printed learning materials, and salaries for instructors and other support staff. With outdated training, updating existing and producing new learning materials can be costly and quite time-consuming.
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Online training platforms allow users to update essential lesson plans and text documents easily and quickly, and because they remain online, companies can save big on printing costs. Let's take an in-depth look at how eLearning development can reduce staff training and development budgets in the long run.
In-person classrooms require both the trainees and trainers to travel to a predetermined location to conduct a training session. Businesses typically incur this travel cost on behalf of their employees and pay for it from their training and development budgets. In the case of eLearning, however, no such costs need to be incurred since the staff can tune in to the training session from the comfort of their home or workstation.
For example, McDonald's was able to save 5 million pounds over the course of two years with their Business Controls eLearning and witnessed a 10% sales growth directly attributable to the training.
Snack and meal breaks are quite common during long training sessions, the cost of which is typically incurred by the business for its trainees and facilitators. However, this expense can also be eliminated if training workshops and classes are conducted online. This applies equally to training your destination stakeholders and to training travel agents and tour operators on how to promote your product.
It is a common understanding that in-person classroom training requires a proper physical space to carry out the event. What we often see in the field is that a small business that doesn’t have appropriate training facilities might need to rent a separate venue to execute the training program successfully. If the company already has spare space that it can utilize, it will still need to incur some form of maintenance cost to make the environment meet its training requirements.
Classroom training requires the instructor and attendees to leave their workplaces, which can have an impact on the business's productivity. Furthermore, much time is wasted on moving employees from one spot to another—time that could otherwise be utilized on productive work. In contrast, eLearning allows employees to attend their training sessions right from their desks, which can save a lot of time and hassle.
This is a simple truth: Staff trainers and facilitators need to be paid. Moreover, instructors themselves will also need to be trained, which in turn requires time and money.
With eLearning, destination marketing organizations can save a great deal on printing materials since all content can be hosted online without the need to be printed for each training session. For example, suppose the company decides to update a policy and wishes to inform its employees about the related changes. In that case, this can be easily achieved through The Learn Tourism's Learning Management System or a link in an email without facing the need to print and distribute physical guides and manuals.
Besides eliminating numerous business expenses, eLearning has a lot more to offer. These benefits include enhanced reach and collaboration, improved learner engagement and retention, and overall better productivity. The fact that eLearning materials are accessible to employees throughout the day allows them to learn the subject at their own pace and in a comfortable setting.
Furthermore, unlike traditional in-person learning methods, eLearning encourages fast learners to complete their training sooner, which, in turn, helps improve productivity and save personal time.
In short, the long-term cost of eLearning is significantly lower than that of in-person training because businesses can save money on employee and trainer travel, infrastructure and classroom maintenance, facilitators’ salaries, documentation, and paper costs. eLearning expenses are usually one-time occurrences since the same material can be used for multiple learning sessions.
Additionally, an increasing number of people today appreciate businesses that are seen as "green," and eLearning may help a company to be seen in a "greener" light due to a lower carbon footprint and reduced paper waste.
The long-term cost of in-person facilitation, especially in large-scale businesses, supersedes the initial cost of eLearning development. Suppose you are thinking about incorporating eLearning practices in your training and development strategy but are still determining how much it will end up costing. In that case, your first step should be to ask for an eLearning price quote from an eLearning vendor. Once you receive the quote, you can compare the cost of eLearning to the amount you are spending on instructor-led facilitation, and you might very well realize that you will end up saving money in the long term by switching to eLearning.
Align destination stakeholders to support tourism:
Tourism Ambassadors from all possible market sectors come together to create a complete visitor experience. Destinations, both big and small, can align these sectors successfully because each benefits from a positive visitor experience! Here are just a few of those who are positively impacted by your credentialed tourism ambassadors (CTA).
Need help aligning your community, finding tourism ambassadors, or designing your tourism ambassador program? Contact us today, and our expert team will be happy to help you get the results you’re looking for. Cheers!