Stephen Ekstrom

Advisory Panel Chair and Chief Strategist at Learn Tourism - the nonprofit academy at learntourism.org is Stephen Ekstrom. Ekstrom began his career in the 1990’s on college radio at Quinnipiac University. He went on to create and deliver successful tourism development strategies for now thriving destinations, theme restaurants, cultural institutions, theatrical management companies, and some of the world’s most recognized attractions. He’s called upon to speak at colleges and universities, conferences and countless panel discussions each year. He hosts Learn Tourism's Business Class podcast and is a featured writer for several travel magazines. He’s also been profiled by media giants like the New York Times, NBC, ABC, CBS Morning, and NY1.

Education that Takes you places

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15 Tourism Destinations That Train Residents and Frontline Workers to Be Tourism Ambassadors
15 Tourism Destinations That Train Residents and Frontline Workers to Be Tourism Ambassadors ...
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15 Famous People Who Served as Tourism Ambassadors for Their Home Countries
Fame travels faster than advertising. Long before social media influencers and destination...
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That’s Buffalo for You: Nimble Leadership in Uncertain Times
Tourism leadership sounds glamorous from the outside. Branding campaigns. Big conventions....
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Do. Learn. Remember. — A practical framework for product development in tourism
Do. Learn. Remember. — A practical framework for product development in tourism By Stephen Ekstrom,...
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Why No Single Tool, Expert, or Platform Can Do What Learn Tourism Does for Destinations
Why No Single Tool, Expert, or Platform Can Do What Learn Tourism Does for Destinations
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6 Best Practices for Destinations Building Their Own Tourism Ambassador Program
Destinations everywhere are discovering a simple truth that feels almost subversive in its clarity:...
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13 Tourism Ambassador Programs That Kick Ass
13 Tourism Ambassador Programs That Kick Ass Real Destinations. Real Training. Real Results.
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Importance of Values In Tourism Learning
Shared Values, Shared Futures: A Human-centered Approach To Tourism Learning Shared values shape...
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Transparency And Honesty In Tourism Training
Transparency builds trust, and trust is the quiet engine behind effective tourism training. When...
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Everything You Need to Know to Launch a Destination Workforce Development Project
Everything You Need to Know to Launch a Destination Workforce Development Project Destination...

Where Will Knowledge Take You?

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