Stephen Ekstrom

Advisory Panel Chair and Chief Strategist at Learn Tourism - the nonprofit academy at learntourism.org is Stephen Ekstrom. Ekstrom began his career in the 1990’s on college radio at Quinnipiac University. He went on to create and deliver successful tourism development strategies for now thriving destinations, theme restaurants, cultural institutions, theatrical management companies, and some of the world’s most recognized attractions. He’s called upon to speak at colleges and universities, conferences and countless panel discussions each year. He hosts Learn Tourism's Business Class podcast and is a featured writer for several travel magazines. He’s also been profiled by media giants like the New York Times, NBC, ABC, CBS Morning, and NY1.

Education that Takes you places

2 minute read
Quick Guide: Re-Engaging Tourism Ambassador Program Participants
Quick Guide: Re-Engaging Tourism Ambassador Program Participants Keeping ambassadors engaged after...
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Know Why Your Work Matters: Creating More Meaningful Visitor Experiences Through Purpose
Creating More Meaningful Visitor Experiences Through Purpose Frontline tourism workers shape the...
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The Future of Tourism is Human: A Conversation with Rachel Thompson
Tourism technology is evolving faster than ever. AI tools are changing search behavior. Video...
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Curiosity & Generosity: The Culture Behind Exceptional Tourism Experiences
Curiosity is one of the most powerful forms of humility.
11 minute read
How to Measure Tourism Ambassador Training Impact in 2026
Destination marketing organizations invest significant resources in tourism ambassador training....
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7 Instructional Design Deliverables for DMO Training
7 Instructional Design Deliverables for DMO Training Destination marketing organizations are...
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How Tourism Ambassador Training Improves Frontline Service
How Tourism Ambassador Training Improves Frontline Service Every visitor interaction shapes a...
3 minute read
Barefoot Luxury & Bold Leadership with Andia Ravariere of Nevis
Tourism leaders across the globe are facing an important question:
4 minute read
Lead With Learning
Lead With Learning: Why Curiosity Is the Most Magnetic Storytelling Tool in Tourism Tourism...
3 minute read
More Than Marketing: Scott Larson on Tourism Leadership, Stewardship & Building Stronger Communities
Tourism organizations across the world are being asked to do more than ever before. Communities...

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