Client Overview:
United Parks & Resorts, a leading theme park and entertainment company, recognized the need to enhance its training program for travel agents and tour operators. Seeking a strategic partner, they collaborated with the nonprofit academy at Learn Tourism, a renowned nonprofit organization dedicated to advancing the tourism industry through innovative education.
Challenge:
United Parks & Resorts faced the challenge of providing comprehensive and accessible training to travel professionals worldwide. The existing training methods were time-consuming, and the company needed a solution that could accommodate diverse languages, generate leads, and streamline course management.
Learn Tourism's Solution:
Learn Tourism, a nonprofit academy, worked closely with United Parks & Resorts to develop an online training program tailored to the needs of travel agents and tour operators. The key features of the solution included:
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Multilingual Courses:
- Learn Tourism leveraged its expertise to create courses available in 39 languages, ensuring that travel professionals worldwide could access the training content in their preferred language.
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Lead Generation:
- Enrolled travel professionals automatically became valuable leads for SeaWorld Parks and Entertainment. This integration facilitated a seamless transition from training to potential business partnerships.
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Visibility on learntourism.org:
- The courses were listed on Learn Tourism's directory, a platform visited by thousands daily. This increased visibility not only for SeaWorld's training but also positioned them as a leader in providing quality education to travel professionals.
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Efficient Course Management:
- SeaWorld staff could manage the entire training program in under 10 minutes a month. The user-friendly interface allowed for quick edits and the addition of new information, enabling SeaWorld to keep the content up-to-date with minimal time investment.
Results:
The collaboration between United Parks & Resorts and Learn Tourism yielded significant results:
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Global Reach:
- United Parks & Resorts' training program reached travel professionals in diverse regions, fostering a global network of knowledgeable agents and operators.
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Lead Conversion:
- The integration of training with lead generation resulted in a substantial increase in potential business partnerships and collaborations with enrolled professionals.
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Enhanced Reputation:
- Being featured on Learn Tourism's platform enhanced SeaWorld's reputation as an industry leader committed to education and excellence.
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Time and Resource Savings:
- SeaWorld staff experienced a remarkable reduction in time spent managing the training program, allowing them to focus on other strategic initiatives.
In conclusion, the partnership between United Parks & Resorts and the academy at Learn Tourism exemplifies a successful integration of innovative online training solutions. It contributes to the advancement of the tourism industry while yielding tangible benefits for all stakeholders involved.