Tourism ambassador programs are powerful tools for destinations to foster community pride, elevate guest experiences, and boost local economies. But the true value of these programs isn't just in the launch—it's in the momentum you maintain throughout the year.
From small towns to major cities, destinations that keep their tourism ambassador programs visible and engaging see stronger enrollment, better-trained frontline workers, and greater public support for tourism initiatives. Here are a few smart, effective ways to keep your tourism ambassador program buzzing with energy all year long.
Nothing builds enthusiasm like recognition. Feature your newly certified tourism ambassadors in your social media posts, newsletters, or local press. Share quotes like:
“I feel much more confident in my ability to create exciting experiences for visitors... The course was fantastic!” — Brooke Shallop, [Poconos Ambassador Program]
Or:
“This course broadened my knowledge of local resources and how to promote them… Lexington is one of the best green spots for planet-friendly travel.” — James Taylor, [Destination LEXpert Program]
When locals see real people benefiting from tourism training, they’re more likely to get involved.
Build your Learn Tourism certification into onboarding checklists for seasonal hires, volunteers, and community partners. Whether it’s for front desk staff, museum docents, or campground hosts, integrating tourism training as a first step helps create a consistent, high-quality visitor experience.
Boost motivation with friendly competition. Offer small prizes or local business discounts to those who complete the program or reach milestones (like number of referrals or social shares). Consider adding a trivia section to your course—just like one Poconos participant suggested—to keep learners engaged and entertainedStudents Testimonials.
Update your course with seasonal content—new events, business openings, or even cultural moments. One of the top benefits of Learn Tourism the nonprofit academy is the ability to quickly edit and update modules. This keeps your content relevant and top of mind for returning learners.
With Learn Tourism, destinations have access to real-time dashboards showing enrollment, engagement, and completion rates. Use these insights to celebrate success and drive engagement.
“It’s easy to update, requires little to no maintenance and produces results we can proudly share with our community.” — Sheila Dougherty, Redding Tourism & Marketing Group
Link your tourism ambassador program to economic development, sustainability, and inclusive tourism initiatives. When people see the ripple effect of tourism training—like increased visitor satisfaction and community pride—they’re more likely to support and share your efforts.
Programs supported by Learn Tourism the nonprofit academy enjoy expert instructional design, full customization, branded content, and the ability to reach thousands of learners across industries. As Frances Manzitto from Clarksville, Tennessee put it:
“Without Learn Tourism and online training for our tourism ambassadors, there's no way we could reach everyone in our community and build the support we need.”
About Learn Tourism the nonprofit academy...
Learn Tourism is a 501c3 nonprofit organization dedicated to advancing the tourism industry through innovative educational practices and professional development initiatives. Our mission is to harness the power of science, business psychology, and adult education to build sustainable economies and enrich the tourism landscape.