"I'm living my best life now..." says Martha Sheridan, CEO of the Greater Boston Convention & Visitors Bureau. In this episode, Martha talks about their work to elevate Boston as a global destination, a city that never gets old. She shares some pivotal moments and mentors who helped shape her career in destination management. She also shares their efforts to integrate community involvement and tourism development.
Business Class is brought to you by The Learn Tourism - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.