Learning is cool. Seriously. At Learn Tourism the nonprofit academy, we’ve cultivated a culture so nerdy, so growth-obsessed, and so joyfully curious that even Hermione Granger would raise an eyebrow and ask for our course catalog.
We’re a crew of lifelong learners, late-night Googlers, and “just-one-more-module” types. That nerdy energy doesn’t just stay within our (virtual) office walls—it radiates outward to the destinations, trade associations, and tourism organizations we serve every day.
At Learn Tourism, education isn’t just a checkbox or an afterthought. It’s the engine. We’ve built a team of passionate instructional designers, learning technology geeks, inspiring trainers, and industry speakers who live and breathe professional development. We ask “why” a lot. Then we ask, “Why not?” And then we design the solution, iterate, and launch a better version.
Our internal culture of curiosity and constant growth shows up in real ways:
Training built for today’s tourism professionals, using behavioral science and adult learning theory (because adults don’t want to be bored either).
Learning platforms that adapt, track engagement, and give destinations real-time analytics and insight, without the technical headaches.
Courses that speak the language of your destination, both literally and figuratively. Multi-lingual, customizable, and always human-first.
Speakers and trainers who don’t just know the industry—but live it. We’re keynote nerds with punchlines, pros with purpose.
This obsessive love of learning isn’t just for our team’s water cooler trivia nights (yes, those happen). It’s for the 30,000+ students who’ve already taken courses through Learn Tourism in nearly 60 destinations.
It’s for people like:
Samantha Herring, who said her course “felt like a whole new world” even though she’d worked in the community for years.
Justin Belleme, who said our training “elevated the DIY Tourism Marketing Conference to new heights”
Frances Manzitto, who knows that without online training “there’s no way we could reach everyone in our community.
We make frontline staff feel empowered, destination marketers feel supported, and local champions feel seen. And we do it with that signature nerdy sparkle.
What happens when you create a culture that celebrates learning, not just for employees but for partners, clients, and collaborators?
Destinations start to see real-time results that they can brag about to stakeholders.
Community members become proud advocates, not just passive workers.
Tourism professionals unlock new skills, new confidence, and new impact.
Whether we’re developing a training course for Visit Detroit, helping the Poconos launch a multilingual tourism ambassador program, or coaching a community college team to deliver better service, our approach stays the same: learn first, laugh often, deliver excellence.
So, if you're the kind of person who watches travel videos on 2x speed because you can’t wait to take notes…
If you believe tourism changes lives—and that better training can make it happen faster…
If you secretly wish there were a Hogwarts for hospitality…
You’re one of us. Nerds unite.
Let’s keep learning, growing, and reshaping tourism together.
Learn Tourism is a 501c3 nonprofit organization dedicated to advancing the tourism industry through innovative educational practices and professional development initiatives. Our mission is to harness the power of science, business psychology, and adult education to build sustainable economies and enrich the tourism landscape.