At Learn Tourism, we have a quiet philosophy that guides much of our work.
We collect nerds.
Not the stereotype. The real kind — people who’ve spent years in the work, learned what actually matters, and care deeply about building learning experiences that respect both the audience and the moment they’re in.
That’s why we’re grateful to be collaborating with Rori Ferensic around our upcoming Learn Tourism conference and future learning conversations.
Rori brings decades of experience shaping professional education, conferences, and learning programs across the destination and association space. She’s been in the rooms where decisions get made, seen what succeeds (and what quietly fails), and understands that great education is less about trends and more about judgment, empathy, and intention.
Those qualities matter to us.
Much of the conversation around professional development today focuses on tools, platforms, and technologies. While those things have their place, the harder — and more important — work is understanding people:
how they learn, when they engage, what they ignore, and why.
Rori’s experience sits squarely in that human space. Her work has always been grounded in meeting audiences where they are, choosing formats for a reason, and designing learning that respects time, budgets, and attention. Those lessons don’t expire when technology changes — they become more valuable.
You’ll see Rori’s influence reflected in conversations around the conference itself, and you’ll hear directly from her soon as we host a post-conference learning conversation focused on lessons learned from years of building and evolving education programs.
This won’t be a pitch. It won’t be a retrospective for nostalgia’s sake. It will be a practical, experience-driven discussion about what actually works — and what organizations often learn only after doing things the hard way.
To be clear, this collaboration isn’t about exclusivity. We believe the best ideas get stronger when they circulate, not when they’re gated. For us, this is about learning alongside smart humans and sharing that learning with the broader tourism community.
That’s the work we care about.
We’re proud to collect another nerd — and even more proud to keep learning in public, together.
More details on the upcoming conversation will be shared soon.