Destination marketing is evolving faster than ever—and the leaders who stay ahead are the ones who learn, adapt, and collaborate. The 2026 Learn Tourism Conference is not just another industry gathering. It’s a transformative experience for tourism professionals ready to future-proof their destinations through science-based training, behavioral insights, and DIY tourism strategies that actually work.
Learn Tourism the nonprofit academy has designed this event with one clear mission: to make professional development in tourism more accessible, actionable, and inspiring. This is where destination leaders, educators, and tourism advocates connect to explore cutting-edge strategies for workforce development, sustainable tourism, and innovative marketing.
Whether you’re leading a small-town DMO or a national tourism board, the Learn Tourism Conference offers hands-on sessions, collaborative labs, and discussions grounded in data and real-world success stories from around the globe.
According to DIY Tourism Marketing, today’s most successful destinations are those that “build capacity through education, not just advertising.” The 2026 Learn Tourism Conference embodies that philosophy by bringing together professionals who want to empower their teams—not just promote their places.
Expect sessions on:
Building effective online training programs for local stakeholders
Leveraging behavioral science to shape visitor experiences
Using AI and analytics to measure tourism’s real impact
Engaging community champions through digital learning
Programs developed by Learn Tourism have already inspired hundreds of participants worldwide. For example, graduates of destination-specific courses like the Destination LEXpert program in Kentucky and the Poconos Tourism Ambassador Program have reported higher confidence in welcoming visitors, deeper community pride, and improved collaboration across local industries.
Participants consistently describe Learn Tourism’s experiences as “incredibly valuable,” “easy to use,” and “eye-opening.” The 2026 conference builds on that success, giving attendees a chance to experience the same transformation live—while connecting directly with experts who shape tourism education around the world.
Real-World Application – Every session delivers tools you can apply immediately in your destination.
Global Community – Meet peers, thought leaders, and changemakers driving tourism’s evolution.
Future-Ready Insights – Explore how digital learning, AI, and behavioral science are changing destination engagement.
Purpose-Driven Learning – Walk away not just inspired—but equipped to make measurable impact in your community.
The 2026 Learn Tourism Conference is more than a professional event—it’s a movement to redefine how destinations learn, lead, and grow. Registration details, speaker announcements, and travel info are available now at learntourismconference.com.
If you’re serious about elevating your destination, this is where you need to be.
Learn Tourism is a 501c3 nonprofit organization dedicated to advancing the tourism industry through innovative educational practices and professional development initiatives. Our mission is to harness the power of science, business psychology, and adult education to build sustainable economies and enrich the tourism landscape. Visit us at learntourism.org.