A well-crafted webinar is only as effective as its audience size. You can have the best content, expert speakers, and engaging visuals, but if no one shows up, you’re missing out on valuable leads and opportunities.
So, how do you ensure travel planners, tour operators, and industry professionals register and attend your tourism webinar? The key lies in strategic promotion.
This guide outlines 10 proven marketing strategies to boost registrations, engagement, and attendance for your tourism webinars.
📩 Your existing contacts are your biggest asset.
If you have a database of travel agents, tour operators, and industry professionals, start your promotion with targeted email campaigns.
✅ Segment your list – Send personalized invites to travel professionals based on their interests.
✅ Use compelling subject lines – "Exclusive: Learn How to Sell More Trips to [Destination]"
✅ Highlight the benefits – Explain what attendees will learn and how it helps them sell more travel.
✅ Include a strong CTA – "Register Now for Exclusive Insights!"
💡 Pro Tip: Send multiple emails—one announcement email, a reminder email, and a last-chance email the day before.
📱 Your target audience is on social media—meet them there!
Use LinkedIn, Facebook, and Instagram to promote your webinar.
✅ Create event pages on LinkedIn & Facebook
✅ Post engaging visuals & teaser videos
✅ Leverage hashtags like #TravelWebinar #TourismMarketing
✅ Encourage past attendees to share their experiences
💡 Pro Tip: Use LinkedIn Groups & Facebook Groups where travel professionals engage—post about your webinar where your audience already exists.
🌍 Expand your reach through partnerships.
Industry associations and DMOs already engage travel professionals daily.
✅ Partner with organizations like Skål International, USTOA, or ASTA.
✅ Offer co-branded webinars with tourism boards to expand credibility.
✅ Ask partners to share your event in their newsletters & websites.
💡 Pro Tip: Provide partners with ready-made promo materials (emails, social posts) to make it easy for them to share.
🎤 Boost credibility with recognized industry voices.
Influencers and travel educators have engaged audiences that trust them.
✅ Invite a well-known travel speaker to be part of your panel.
✅ Have influencers create promo videos for your event.
✅ Leverage their audience by having them share event links.
💡 Pro Tip: Affiliate links – Offer influencers incentives or referral perks for promoting your webinar.
💰 Boost your reach with strategic ads.
Paid social and Google ads can supercharge your webinar’s visibility.
✅ LinkedIn Ads – Target job titles like "Travel Agent" or "Tour Operator".
✅ Facebook & Instagram Ads – Use travel interests & behaviors to target ideal attendees.
✅ Google Ads – Show ads to people searching for tourism marketing insights.
💡 Pro Tip: Retarget website visitors & past attendees with ads reminding them to register now.
📝 Make it easy & compelling to register.
Your landing page needs to drive action.
✅ Clear, concise benefits – Why should they attend?
✅ Fast & easy signup – Minimal form fields (Name, Email, Company).
✅ Urgency & exclusivity – “Limited spots available!”
✅ Social proof – Include testimonials from past webinars.
💡 Pro Tip: A/B test different headlines, CTAs, and images to see what works best.
⏳ Last-minute urgency works wonders.
Most webinar sign-ups happen in the last 48 hours before the event.
✅ Send “Last Chance” emails & social posts
✅ Use countdown timers on your landing page
✅ Run a “final call” LinkedIn ad 24 hours before the event
💡 Pro Tip: Offer a bonus (like an exclusive guide or discount) to those who register at the last minute.
📢 Keep excitement high & reduce no-shows.
People forget—keep them engaged before the event!
✅ Send a welcome email with what to expect.
✅ Create a pre-webinar LinkedIn poll to ask questions.
✅ Share sneak peek videos from speakers.
💡 Pro Tip: Ask registrants to invite a colleague—word-of-mouth boosts attendance!
🎥 Use short video teasers to drive engagement.
People love visuals—use teaser clips of past webinars or speaker previews.
✅ Post 15-30 second clips on LinkedIn & Instagram Reels
✅ Use behind-the-scenes stories to create excitement
✅ Feature a quick “What You’ll Learn” video from a speaker
💡 Pro Tip: Keep it authentic—raw, behind-the-scenes videos often perform best.
🔁 Webinars don’t end after the live session.
Even after the event, your webinar can keep generating leads.
✅ Turn it into an on-demand resource with gated access.
✅ Repurpose content into blog posts & social clips.
✅ Send the replay to those who registered but didn’t attend.
💡 Pro Tip: Use “Missed the Live Webinar? Watch On-Demand!” in email and social promos to extend its lifespan.
Webinars are one of the most powerful tools for destination marketing and tourism promotion—but without strategic promotion, you’ll miss out on potential leads.
Use these 10 webinar promotion strategies to attract more travel planners, tour operators, and industry professionals to your event.
📖 Want to make your tourism webinar a lead-generation powerhouse?
🔗 Check out our Ultimate Guide to Destination Webinars for more insights!
Learn Tourism is a 501c3 nonprofit organization dedicated to advancing the tourism industry through innovative educational practices and professional development initiatives. Our mission is to harness the power of science, business psychology, and adult education to build sustainable economies and enrich the tourism landscape.