The Challenge
Before partnering with Learn Tourism, United Parks & Resorts faced a significant challenge: their internal travel planner engagement teams had been dissolved during the COVID-19 pandemic and were not yet reinstated. With only one person managing travel planner relations across all parks, United Parks & Resorts recognized a critical gap in consistent, accessible training for agents selling the company’s 12 diverse park experiences. There was also a major opportunity—by consolidating fragmented training efforts into a centralized, interactive platform, United Parks & Resorts could empower thousands of travel planners with the knowledge and confidence to upsell packages, recommend upgrades, and provide consistent brand messaging across all destinations.
The Solution
United Parks & Resorts discovered Learn Tourism while exploring scalable ways to re-engage the travel trade with consistent, high-quality training. Initially relying on a budget-friendly system that only allowed for occasional updates, they compared Learn Tourism’s platform against other tools and services. After viewing a personalized demo and engaging in follow-up calls with leadership, including the VP of Sales, they recognized the superior value of Learn Tourism’s fully customizable, interactive, and analytics-driven learning environment.
What ultimately won them over was the ability to consolidate training for all 12 parks into one seamless certification experience, enriched with gamification features (like clickable interactions and pop-up quizzes), branded design, and downloadable sales tools. The Learn Tourism platform also offered automated course progress reminders and completion tracking, eliminating the need for manual outreach and freeing up staff for more personalized, high-priority sales efforts.
According to Gaby, the project lead:
“We wanted something that not only delivered information but actually helped agents feel confident selling our parks. The Learn Tourism platform made that possible—and fun.”
By integrating dynamic course content with interactive design and resource libraries, United Parks & Resorts equipped nearly 6,000 travel planners to better understand, represent, and sell the full range of park offerings, creating a powerful ripple effect across their distribution network.
The Results
After launching their training program with Learn Tourism, United Parks & Resorts saw measurable and meaningful results. Over 6,000 travel advisors completed the course, with 98.6% reporting that the training met their expectations and 99.5% stating they felt equipped to answer client questions. Even more impressive, agents shared over 1,000 unique examples of how they planned to apply the training ranging from confidently recommending vacation upgrades to effectively cross-selling seasonal park experiences.
The program not only bridged a critical training gap left by post-pandemic staffing changes but also elevated agent enthusiasm and engagement through interactive design, certification, and downloadable sales tools. Advisors consistently praised the course for making complex offerings easy to understand and sell:
“This gave me knowledge and confidence to sell these parks more effectively to my clients.”
“I now know how to recommend add-ons and navigate the seasonal highlights for each destination.”
By equipping nearly 6,000 planners with tools to upsell and personalize vacation packages, United Parks & Resorts strengthened its distribution network and delivered a more consistent, informed brand presence across the travel trade. The collaboration proved that investing in smart, scalable education translates directly into market confidence and sales growth.
