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Designing for Impact: How Miles Partnership Elevated Tourism Education

Miles Partnership Logo

Industry

Marketing & Media

Challenge

Miles Partnership had developed valuable training content for tourism businesses, but the materials lacked the engagement, structure, and interactivity needed for effective online delivery. Without a learner-focused design, these courses were underutilized and not reaching their full potential to support professional development in the tourism industry.

Results

By redesigning its online training with Learn Tourism, Miles Partnership significantly improved course engagement and learner satisfaction. The new modular, interactive courses led to higher completion rates, stronger alignment with industry needs, and laid the groundwork for scalable, future-ready professional development offerings.

Key Product

Instructional Design & Course Creation, Product Placement, Fractional Chief Learning Officer

milespartnership.com
4000+
Professionals Reached
3X
Increased Course Completion
45
Minutes on Stage
130+
Leads Generated

75% of the respondents have been satisfied or very satisfied with their experience

DIY TOURISM MARKETING

Conference Attendee Feedback

miles-partnership-2022

About Our Partner

Miles Partnership is a strategic marketing company that works with destinations and tourism organizations to grow visitation and enhance the visitor experience. With decades of industry expertise, they specialize in content marketing, digital strategy, and destination branding. Known for their data-driven insights and commitment to education, Miles has helped elevate tourism marketing efforts across North America.

The Opportunity

Miles Partnership recognized the untapped potential in transforming their well-developed training materials into engaging, scalable online courses. While the content was strong, it lacked the interactivity and learner-centric design needed for today’s digital-first professionals. By partnering with Learn Tourism, they saw an opportunity to modernize delivery, boost engagement, and expand their educational impact across the tourism industry.

The Solution

Why They Chose Us & How They Got Started

Miles Partnership was already familiar with Learn Tourism’s reputation for effective, research-based course design in the tourism sector. While exploring ways to modernize their existing training library, they evaluated various learning management systems and instructional design providers. Ultimately, they chose Learn Tourism for its unique combination of tourism-specific expertise, ease of implementation, and a highly collaborative approach to course development.

The partnership began with a discovery phase, where our instructional design consultants analyzed the existing course assets and aligned them with clearly defined learning outcomes. Leveraging Learn Tourism’s flexible Learning Experience Platform, they took advantage of features such as modular course structure, branded design, multilingual capabilities, and built-in learner analytics. This allowed Miles to deliver a more personalized and engaging learning experience that catered to diverse audiences.

“The Learn Tourism team quickly grasped our goals and helped translate our content into something that really clicks with learners. Their process made everything feel achievable and high-impact.”

The Results

By partnering with Learn Tourism, Miles Partnership transformed three content-rich but underutilized training programs into engaging, outcome-driven online courses. The result was a measurable increase in learner satisfaction, improved course completion rates, and a broader reach across their target audience.

Key outcomes included:

  • 3x increase in course completions after relaunch

  • 130+ tourism professionals reached through a live workshop at the 2025 DIY Tourism Marketing Conference

  • 45 minutes of main stage presentation time for visibility and authority building

  • 4,000+ professionals reached through targeted post-conference email outreach

Miles Partnership not only enhanced the quality of its educational offerings but also positioned itself as a thought leader in tourism marketing training.

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