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From Resource-Strapped to Ready: How One West Members Are Building Stronger Teams with Learn Tourism

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Industry

Trade Association

Challenge

Many One West member destinations struggled to provide consistent, affordable professional development for their teams. Limited budgets, time constraints, and a lack of scalable training tools left gaps in workforce readiness, guest experience, and community engagement. They needed a solution that was accessible, inclusive, and tailored to the unique needs of the tourism industry.

Results

With access to over 100 free, on-demand courses through Learn Tourism, One West members quickly improved staff engagement, onboarding, and service consistency. Destinations began using the platform to align training with their brand values, build local pride, and measure team progress in real time. The partnership empowered even the smallest organizations to deliver high-quality, scalable professional development.

Key Services

Learning Experience Technology, Live Instruction, On Demand Professional Development

onewesttourism.com
100+
Courses On Demand
250+
In-person Participants
85%
Webinar Engagement
$8M
Annual Cost Savings

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Melyssa

One West Tourism Alliance

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About Our Partner

The One West Tourism Alliance is a collective of destination marketing organizations committed to advancing tourism across the American Midwest. Representing small towns and growing cities alike, One West champions collaboration, innovation, and workforce development in the tourism sector. With a shared vision for sustainable growth, the alliance supports its members through strategic partnerships, industry events, and access to best-in-class resources. Recent initiatives have focused on technology adoption, professional training, and inclusive community engagement.

The Challenge

Before partnering with Learn Tourism, One West members faced a growing challenge: how to deliver consistent, meaningful training across diverse destinations with limited staff and resources. While the desire to improve workforce readiness and guest experience was strong, many lacked the tools to scale professional development or track its impact. At the same time, there was a clear opportunity to unify training efforts, strengthen regional collaboration, and position tourism as a respected career path—all waiting to be unlocked with the right solution.

The Solution

One West discovered Learn Tourism while exploring ways to provide consistent, cost-effective education across its member organizations. After considering traditional webinars, conference sessions, and regional workshops, the alliance recognized these methods lacked flexibility, scalability, and long-term impact. Learn Tourism stood out with its nonprofit mission, industry-specific content, and proven expertise in adult learning.

The decision was reinforced by the platform’s ability to deliver over 100 on-demand, science-backed courses, multilingual access, and real-time analytics dashboards for team leaders. One West members began using the platform to train new hires, offer continuing education, and align staff with their destination’s values and visitor experience goals. The easy onboarding process, customizable features, and ability to co-create branded local courses allowed each destination to meet its unique workforce development needs.

The Results

Since launching the partnership, One West destinations have seen measurable improvements in staff preparedness, onboarding speed, and engagement with community values. More than 300 professionals have already participated in training programs and courses with high completion rates and positive learner feedback across the board. Several destinations have begun developing custom training programs with Learn Tourism to highlight local attractions, DEI efforts, and visitor readiness.

The partnership not only delivered immediate value but laid the foundation for long-term growth, collaboration, and a region-wide standard of excellence in tourism education.

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