The Challenge
As Red Sea Global prepared to launch new tourism destinations, they faced a critical challenge: the local workforce lacked the English language skills needed to deliver high-quality, international guest experiences. While there was strong interest and potential among local communities, traditional training models couldn’t scale quickly or effectively enough to meet demand—especially in remote areas. To succeed, Red Sea Global needed an innovative, accessible solution to build language skills and confidence across thousands of entry-level workers.
The Solution
Red Sea Global began exploring solutions that could meet their ambitious training goals at scale, reaching thousands of learners across remote and urban areas while maintaining high instructional quality. After reviewing traditional classroom-based models and generic online courses, they discovered Learn Tourism through EduGuideKSA. What stood out was the platform’s ability to deliver customized, industry-specific training that was mobile-accessible, multilingual, and built specifically for the tourism workforce.
Ultimately, Red Sea Global chose Learn Tourism for its modular curriculum, real-time progress tracking, and the ability to integrate voice-recognition tools for early learners. The program was further enhanced by live virtual sessions, cultural relevance modules, and milestone-based certifications that built learner confidence and employer trust.
"We chose Learn Tourism because it wasn’t just another online course—it was a full solution designed for our people and our purpose. The platform delivered on accessibility, quality, and engagement—while celebrating our culture and goals every step of the way." - Director of Community Development
The Results
Within just two years, Red Sea Global transformed its vision into measurable impact. Over 26,500 participants completed English for Tourism training, including 600+ in advanced-level courses, equipping the local workforce with the communication skills needed to welcome a global audience. The flexible, digital-first format enabled access in even the most remote areas and reduced the environmental footprint of traditional training methods.
Through 50 live courses, 500+ breakout study sessions, and a voice-recognition app for beginners, learners built practical, job-ready skills that improved confidence, job satisfaction, and guest service quality. Employers reported increased readiness among new hires, while community members celebrated newfound opportunities in hospitality and tourism.
A celebratory in-person session—featuring Learn Tourism staff visiting Saudi Arabia—brought together students, partners, and instructors, solidifying the shared commitment to local empowerment.
"This wasn’t just about language. It was about unlocking potential. Our communities are ready, our workforce is stronger, and we’re more prepared than ever to welcome the world."
— Fatimah Al-Mutairi, Program Director, EduGuideKSA
The partnership between Red Sea Global, EduGuideKSA, and Learn Tourism is a model for how scalable, digital education can drive both workforce development and sustainable destination growth.
