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Custom Training Solutions Boost Oklahoma City Engagement and Certify 700+ Tourism Ambassadors

Partner Sponsor & Affiliate Logos (3)

Industry

Destination Marketing

Challenge

The client aimed to elevate community engagement and certify a substantial number of new tourism ambassadors. They sought a comprehensive and engaging online training program that would be easily accessible to a diverse audience.

Results

Learn Tourism successfully developed a custom training program that surpassed the client's goals. The engaging content and user-friendly technology resulted in the certification of over 700 new tourism ambassadors, greatly enhancing community engagement.

Key Services

Learning Experience Technology, Instructional Design & Course Creation

visitokc.com
700+
Certified Tourism Ambassadors
72%
Course Completion Rate
82%
Participants Reporting Knowledge Improvement
81%
Participants Recommending the Training

Yes, great information about our wonderful city. Informative.

Participant

Tourism Ambassador

This program provides a great foundation for any industry working directly with visitors to Oklahoma City.

Participant

Tourism Ambassador

It is a great tool and provides easily accessible resources to provide an exceptional experience for visitors to OKC.

Participant

Tourism Ambassador

I think this course shows a good overview of the Visit OKC website and is helpful in learning about the city.

Participant

Tourism Ambassador

street scene of oklahoma city tourist with map

About The Partner

The Oklahoma City Convention & Visitors Bureau (Visit OKC) is the official destination marketing organization tasked with promoting Oklahoma City as a premier travel, tourism, and convention destination. It drives economic impact by attracting leisure travelers, meetings, conventions, and events, while also supporting local businesses and enhancing the city’s image through strategic marketing and hospitality services.

The Challenge

The client faced the challenge of needing to increase community engagement and certify a significant number of new tourism ambassadors. They required a comprehensive, engaging, and accessible online training program to cater to a diverse audience and ensure impactful learning outcomes.

The Solution

Learn Tourism provided a tailored solution through custom course creation, advanced learning experience technology, and subject matter expertise. This bespoke program not only met the client’s requirements but also exceeded their expectations. 'Yes, great information about our wonderful city. Informative,' said one participant. Learn Tourism's user-friendly platform and engaging content ensured high participation and completion rates.

The Results

The custom training program delivered by Learn Tourism led to the certification of over 700 new tourism ambassadors, with a course completion rate of 100%. Additionally, 82% of participants reported knowledge improvement, and 81% recommended the training. One participant noted, 'If I had one suggestion, this training is great for most customer-facing employees in OKC. It provides them with a broad knowledge and gives them resources so they know where to look for answers they don't know.' The program significantly enhanced community engagement and empowered participants to become knowledgeable and enthusiastic tourism ambassadors.

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