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Nashville CVC's Platinum Program Hits the Right Notes in Community Engagement and Tourism Advocacy

nashville cvc

Industry

Destination Marketing

Opportunity

Nashville CVC needed a scalable, easy-to-manage training solution to engage and educate a diverse community of local advocates. Existing tools lacked the multilingual support, interactivity, and flexibility required to meet their goals. They needed a platform that could drive participation, maintain engagement, and evolve over time.

Results

Since launching with Learn Tourism, Nashville CVC has enrolled 2,773 participants across its ambassador and travel trade training programs. Nearly 500 travel professionals have completed courses designed to deepen their knowledge of Nashville, while thousands of locals have become certified advocates, enhancing the city’s visitor experience and expanding its tourism reach.

Key Services

Learning Experience Technology

visitmusiccity.com
$10K+
Annual Savings
2700+
Total Enrollments
480
Leads Generated
15-20 Hours
Time Saved Annually

"Since partnering with Learn Tourism, our education and workforce development initiatives have seen remarkable progress. The modules have been a cornerstone in building our training programs, ensuring our team stays equipped with the latest industry knowledge."

Leslie D.

Nashville Convention and Visitors Corp

“The response from the community has been incredible. People feel more connected to Nashville and proud to share it. This course helped turn that energy into action.”

Community Relations Manager

Nashville CVC

"I’ve lived in Nashville my whole life, but this course showed me how much more there is to share. The training was easy to follow, fun, and full of great insights—I feel more confident talking to visitors and helping them discover the real heart of the city."

Alexis R.

Platinum Ambassador Graduate – East Nashville

"As someone who sells travel to Nashville, this course gave me everything I needed to better serve my clients. It was quick, informative, and helped me understand not just where to send people, but why they’ll love it once they arrive."

Daniel M.

Travel Advisor – Charlotte, NC

nashville dusk

About Our Partner

The Nashville Convention & Visitors Corp (Nashville CVC) is the official destination marketing organization for Music City. It promotes Nashville’s rich cultural, culinary, and entertainment experiences to visitors from around the world. With a focus on both local engagement and global outreach, Nashville CVC creates programs that empower residents and industry partners to serve as informed, enthusiastic ambassadors. Their recent success includes launching two targeted training programs, one for locals and one for travel professionals, that expand the city's reach and elevate its visitor experience.

The Challenge

Before partnering with Learn Tourism, Nashville CVC saw an opportunity to transform how locals and travel professionals learned about the city. They wanted to build a program that was engaging, scalable, and accessible to a broad audience, without relying on time- consuming in-person sessions or outdated systems. The challenge was finding a solution that could handle multilingual content, keep users motivated, and be easily updated by their internal team as Nashville’s story evolved.

The Solution

Nashville CVC explored several options for building an engaging and scalable training program, from traditional online learning tools to off-the-shelf certification platforms. However, most fell short when it came to multilingual capability, interactive content, and ease of course management. They needed something flexible enough to grow with their programming—and built specifically for the tourism industry.

After learning about Learn Tourism through a recommendation from another destination marketing organization, the Nashville CVC team saw a clear fit. The platform offered everything they were looking for:

  • A user-friendly, customizable Learning Experience Platform (LXP)

  • Built-in gamification (badges, quizzes, leaderboards)

  • Real-time reporting and analytics

  • Support for 140+ languages 

  • The ability to independently update content and manage learners
“What really sold us was the combination of smart design, scalability, and the tourism-specific insight Learn Tourism brought to the table. It wasn’t just a tech tool, it was a partnership.”
— Program Manager, Nashville CVC

The Results

Working with Learn Tourism’s instructional design team, Nashville CVC launched the Platinum Ambassador Program, a 90-minute online course designed to inspire and educate locals about the city’s tourism offerings. Shortly after, they expanded to a second course for travel professionals, extending their reach to industry partners around the world.

The platform’s flexibility allowed Nashville CVC to:

  • Quickly update and manage content without outside help

  • Monitor enrollments and completions in real-time

  • Customize branding to align with Music City’s identity

  • Create learning journeys that felt engaging and personal

“The backend is easy to use, and the experience is fun for participants. It’s helped us scale our ambassador program while saving time and delivering better engagement.”
— Community Engagement Lead, Nashville CVC

By selecting a platform purpose-built for tourism education, Nashville CVC empowered both residents and travel trade professionals to become more knowledgeable, enthusiastic advocates for the city, enhancing the visitor experience and reinforcing Nashville’s position as a world-class destination.

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