Ottawa Tourism recognized a proactive opportunity to deepen its connection with global travel professionals and increase destination bookings through education. While traditional sales tools provided information, they lacked the inspiration and depth needed to turn agents into true advocates. By creating a more engaging and flexible learning experience, Ottawa Tourism aimed to unlock untapped potential within its global travel trade network.
Industry
Destination Marketing
Opportunity
Ottawa Tourism needed a way to stand out in a crowded global travel market and better equip travel professionals to confidently sell the destination. Traditional tools like brochures and webinars weren’t generating lasting engagement or qualified leads. They sought a more immersive, scalable solution to inspire and activate agents worldwide.
Results
The Ottawa Certified Travel Professional program attracted engaged participants from around the world, equipping them with in-depth knowledge and a strong sense of connection to the destination. Graduates began actively promoting Ottawa, leading to a measurable increase in leads, bookings, and brand visibility. The program also strengthened industry relationships and built a growing network of Ottawa-certified advocates.
Key Services
Learning Experience Technology, Product Placement
About your Customer
Ottawa Tourism is the official destination marketing organization for Canada’s capital city, promoting Ottawa as a premier travel destination for leisure, business, and event travel. With a focus on cultural richness, history, and year-round experiences, the organization connects global audiences with the unique charm of the city. In recent years, Ottawa Tourism has invested in digital engagement strategies, including innovative training programs that empower travel professionals to better represent the destination.
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