Learn Tourism - a nonprofit academy

Reimagining Tourism Training: Why Learn Tourism Is the Future

Written by Stephen Ekstrom | Jul 2, 2025 12:00:00 PM

Unlocking Potential: How Learning Theories are Revolutionizing Tourism Education With Learn Tourism

In today's rapidly evolving world, learning extends far beyond traditional classrooms. It's now understood as a complex, lifelong, and multifaceted process. This expanded view of learning holds immense relevance for sectors like tourism, particularly in the emerging field of "work-learn tourism." This approach integrates work experience with learning and personal development, offering unique opportunities for transformation, engagement, and accessibility in training, community initiatives, and education.

So, how do contemporary theories of learning shed light on the powerful potential of work-learn tourism?

1. Fostering Deep Transformations

Traditional learning often focused on simply acquiring knowledge and skills. However, modern theories emphasize deeper, transformative changes that alter how we know, not just what we know.

  • Transformative Learning: Jack Mezirow, a pioneer in this concept, defines it as the process of reforming problematic frames of reference (mindsets, habits of mind, meaning perspectives) to make them more inclusive, discriminating, open, reflective, and emotionally able to change. Robert Kegan further clarifies this as a change in epistemology—our way of knowing—rather than merely an increase in knowledge or behavioral repertoire. These transformations can be epochal (sudden, major reorientations often linked to life crises) or cumulative (progressive insights). In work-learn tourism, this means moving beyond rote tasks to enable participants to critically reflect on their assumptions about work, service, and cultural interaction, leading to profound personal and professional shifts.
  • Expansive Learning: Yrjö Engeström's activity theory highlights expansive learning as a process where individuals and organizations learn new forms of activity that are not yet defined or understood ahead of time, but are literally created as they are being learned. This often arises from contradictory demands or "double binds" within an activity system. For instance, a tourism professional facing new demands for sustainable practices might engage in expansive learning to co-create novel solutions that didn't exist before, rather than simply adapting old methods.
  • Biographical and Transitional Learning: Peter Alheit, Danny Wildemeersch, and Veerle Stroobants emphasize learning as an integral part of how individuals construct and (re)construct their selves in relation to societyTransitional learning occurs when individuals face unpredictable changes and must anticipate, handle, and reorganize these changing conditions. This involves creating meaningful connections between one's personal narrative and broader societal issues, potentially employing strategies like adaptation, growth, distinction, or resistance. Work-learn tourism, by its nature, places individuals in new contexts, providing opportunities for such biographical work as they connect their personal aspirations with the evolving demands of the tourism industry.

2. Deepening Engagement

Effective learning thrives on engagement. Beyond simply receiving information, engagement involves interaction, motivation, and a sense of belonging.

  • Social Participation: Etienne Wenger's social theory of learning places learning as social participation at its core. It's not just about engaging in activities but being active participants in communities of practice and constructing identities within these communities. Jean Lave echoes this, stating that learning is an integral aspect of activity in and with the world, a changing participation in culturally designed settings. For work-learn tourism, this means fostering genuine "communities of practice" where participants (whether trainees, community members, or educators) can mutually engage, contribute, and develop a shared sense of purpose and competence.
  • External Interaction and Incentive: Knud Illeris identifies external interaction between the learner and their environment as a fundamental process that initiates learning. This is complemented by the incentive dimension, which provides the mental energy (feelings, emotions, motivation, volition) necessary for learning to take place. In tourism training, understanding these dimensions means designing programs that offer engaging, authentic interactions and tap into learners' intrinsic motivations, desires, and personal development goals.
  • Addressing Disjuncture and Resistance: Peter Jarvis proposes that all human learning begins with disjuncture—a gap between current experience and existing understanding, or a sense of "not-knowing". This creates a natural impetus for inquiry. Thomas Ziehe's work with youth highlights how a loss of meaning-supporting structuring can lead to avoidance and motivational reticence. Effective work-learn tourism programs can create structured, yet open, environments that present authentic "disjunctures" (challenges, new experiences) and provide support for learners to engage with them, rather than retreat.

3. Enhancing Accessibility

Making learning accessible means reaching diverse learners and providing varied pathways to understanding.

  • Lifelong and Lifewide Learning: Peter Alheit discusses the concept of lifelong learning (covering the entire lifespan) and lifewide learning (encompassing formal, non-formal, and informal learning across various contexts). Work-learn tourism naturally embodies this by integrating learning into practical work settings and acknowledging diverse forms of knowledge acquisition outside traditional education.
  • Multiple Approaches to Understanding: Howard Gardner's theory of multiple intelligences directly supports accessibility by advocating for diverse entry points and modes of representation to convey core concepts. Instead of a single teaching method, work-learn tourism can leverage narrative, quantitative, hands-on, social, or aesthetic approaches to appeal to varied learning styles and strengths. This allows students to "perform their understandings" in various ways beyond traditional tests.
  • Reflexive Facilitation: Wildemeersch and Stroobants emphasize the role of reflexive facilitation in supporting individual learning processes, especially for those facing challenges like unemployment. This involves moving away from standardized treatments towards a client-centered approach that considers individual life-worlds and actively negotiates possibilities and limitations. In tourism, this means tailoring training and engagement to the unique needs and biographical contexts of participants, recognizing that "failure to learn" might be a social construct rather than an individual deficit.
  • Holistic Development: Peter Jarvis, among others, argues that learning involves the whole person—body and mind, knowledge, skills, attitudes, values, emotions, beliefs, and senses. Knud Illeris also stresses that any comprehensive understanding of learning must consider all three dimensions: content, incentive, and interaction, as well as potential barriers to learning like defence mechanisms and resistance. Work-learn tourism can tap into this holistic view by designing experiences that integrate practical skills with emotional intelligence, social skills, and personal reflection, thereby enhancing overall competence and self-confidence.

In conclusion, by strategically applying these contemporary learning theories, work-learn tourism can move beyond simply providing job skills. It can become a powerful vehicle for transforming individuals and communities, fostering deeper engagement in meaningful work and social contexts, and ensuring inclusive and accessible learning pathways for a diverse workforce, ultimately enriching the tourism sector and the lives of those within it.

Learn About the TEA in Tourism Education