Jimmy Carter’s life and work were a shining example of how service, kindness, and dedication to the greater good can leave an enduring impact on the world. His commitment to building bridges across divides, empowering underserved communities, and making the world a kinder, more inclusive place offers profound lessons for the tourism industry.

At Learn Tourism, we believe in the transformative power of education, travel, and community. Much like Carter’s approach to life, tourism has the unique ability to bring people together, celebrate shared humanity, and drive positive change. Here are the key ways his legacy informs our work and the industry’s broader potential:

1. Doing the Right Thing for the Right Reasons

Carter’s life was marked by his unwavering commitment to doing the right thing, regardless of public opinion or political cost. In the tourism industry, we must hold ourselves to the same standard—whether it’s promoting sustainable practices, standing by principles of equity and inclusion, or making decisions that prioritize long-term community benefits over short-term gains. At Learn Tourism, we are driven by a mission to make tourism better for all, guided by integrity and purpose.

2. Standing Up to Bullies

Carter’s willingness to stand up to powerful forces and advocate for justice, even when it was difficult, resonates deeply. In tourism, this translates to challenging outdated systems, fighting exploitation, and advocating for the fair treatment of workers, communities, and the environment. Tourism professionals have a responsibility to protect the vulnerable and amplify voices that are too often ignored. At Learn Tourism, we champion these efforts through education and advocacy.

3. Building Bridges Across Cultures

Jimmy Carter exemplified the importance of understanding and collaboration across cultural divides. Tourism provides a powerful platform for this—fostering dialogue, breaking down stereotypes, and connecting people from diverse backgrounds. Through meaningful educational initiatives and programs available in over 100 languages, we help destinations and tourism professionals create experiences that celebrate diversity and mutual respect.

4. Empowering Underserved Communities

Carter’s work with Habitat for Humanity showcased how empowering underserved communities can uplift entire regions. Similarly, tourism has the potential to drive economic growth in marginalized areas by providing opportunities for local entrepreneurs, creating jobs, and showcasing unique cultural heritage. At Learn Tourism, we prioritize equitable education and development to ensure that no community is left behind.

5. Encouraging Kindness and Generosity

Carter’s kindness and generosity were hallmarks of his leadership. In tourism, these qualities are essential to creating authentic, welcoming experiences for travelers. By training frontline workers and community leaders to deliver exceptional service and embody these values, we aim to cultivate a culture of generosity within the industry.

6. Harnessing Technology to Expand Access

Carter believed in making resources accessible to all, a vision we share deeply. Our platform leverages technology to offer high-quality, easily updated educational tools to communities around the world. From API integrations to real-time analytics, we’re committed to making knowledge accessible and actionable for everyone, everywhere.

7. Diversity and Lifelong Learning

Carter’s inclusive leadership inspires our hiring practices and commitment to creating a diverse, equitable workplace. His passion for learning reminds us that growth is continuous. At Learn Tourism, we strive to embody this through innovative programs, accessible courses, and a dedication to not only be the best but to improve ourselves daily.

8. A Passion for Community Impact

Carter’s belief in the goodness of people reminds us of the profound impact tourism can have when approached with heart. It’s about more than destinations—it’s about communities, shared stories, and a commitment to leave the world better than we found it.

Carrying the Legacy Forward

As we honor Jimmy Carter’s legacy, we’re reminded of the immense potential tourism holds to drive meaningful change. His life was a masterclass in service, courage, and compassion. He taught us the importance of standing firm in the face of adversity, fighting for justice, and always striving to make a difference for the right reasons.

These values guide us at Learn Tourism every day. By following his example, we can inspire kindness, empower communities, and bridge divides through the transformative power of tourism.

About Learn Tourism, the nonprofit academy...

Learn Tourism is a 501c3 nonprofit organization dedicated to advancing the tourism industry through innovative educational practices and professional development initiatives. Our mission is to harness the power of science, business psychology, and adult education to build sustainable economies and enrich the tourism landscape.