We're thrilled to announce the latest episode of our podcast, where we sit down with none other than Santiago Corrada, the President and CEO of Visit Tampa Bay. In this engaging episode, titled "Unlocking Tampa: From Graffiti to Global Recognition," Santiago shares his insightful journey along with co-host Stephen Ekstrom, as they explore the dynamic transformation of Tampa over the past 13 years.

What can listeners expect? An exciting conversation about how Tampa has evolved from being just another city to attaining global recognition. From creative marketing campaigns featuring dog influencers to hosting renowned events like the Super Bowl, Santiago reveals the strategies behind Tampa's burgeoning tourism industry. He also highlights the role of art and community engagement in the city's ongoing charm offensive.

If you're curious about what it takes to build a globally recognized brand or want to learn about the behind-the-scenes efforts that have made Tampa a must-visit destination, this episode is for you!

Join us for an inspiring discussion as Santiago and Stephen discuss the impact of private investments, brand campaigns, and community involvement in shaping Tampa's image. If you've ever wondered how a city can pivot its perception and appeal to diverse audiences worldwide, Santiago's experience offers invaluable insights.

Tune in now and hear firsthand the stories and strategies that have placed Tampa on the map. Trust us, this is a story worth hearing and sharing!

Don't miss out—listen to the episode and discover how Tampa is more than just a destination but a treasure worth discovering.