A lifetime learner, passionate educator, and leader amongst destination marketers, Gary Sherwin, CEO of Newport Beach & Company and member of the Destinations International Board, shares his experience and hopes for the future with The Learn Tourism | learntourism.org's Stephen Ekstrom. Gary shares how attracting more visitors is the result of educating consumers and breaking preconceptions. Take a listen...

Business Class is brought to you by The Learn Tourism - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.