If you are interested in really launching a course that drive more business your way, you will want to consider making it more engaging. Online courses are a get way to filter into your funnel potential long term leads and driving up the client lifetime value. Not only that, but engaging tourism marketing & promotion courses create more brand alignment and travel professionals (agent, operator, product manager) investment, oh and not to mention referrals.

Below are three tips for creating a more engaging Tourism & Hospitality Training Courses:

1. Write it as if you were the learner, not the expert

Get your mind and content into the shoes of your learners. Approach your course content from their eyes, not your own.

RELATED: 4 Quick Tips: How to Create A Course In Under 10 Minutes

2. Beta test your course

Offer your course at a discounted price or share with a small group of trusted advisors. Ask for direct feedback and testimonials. USE this information to create more robust course materials while also continuously engaging with clients. This feedback from your beta launch will help you to create even more engaging materials and answer questions that travel planners may come up with, faster.

3. Add tangible and thought provoking actions throughout

Don’t just teach concepts or your expertise. Draw learners in to actually absorb, and apply the information you are sharing with them. How can they use what they are learning to build more trips, increase tourism volume, become a more profitable travel business, or stand out as a destination? People will often stop a course if they are not fully engaged, if there are no actions to take or if they are bored out of their mind by too much information,

When you combine these three tips, you will not only have more engagement, but also a better course and longer lifetime client value. And, more travellers.

So what are you waiting for? Become a Learn Tourism sponsor, create an online destination training program, generate leads and get more visitors.