Caleb Sullivan, PDM TMP

Caleb Sullivan is an award-winning destination marketer, tourism growth strategist, creative relationship builder, and business development leader As Vice President of Destination Development at Paradise Advertising & Marketing, Caleb works with tourism partners across the country to build meaningful relationships and deliver strategic marketing solutions that drive visitation, awareness, and economic impact. As a member of Paradise’s go-to-market division, Caleb is part of a values-driven, results-oriented team dedicated to growing our presence and impact in the destination marketing space through creative, inclusive, and data-informed strategies. Prior to joining Paradise, Caleb worked closely with more than 50 DMOs and national brands to develop high-impact rideshare advertising campaigns with Carvertise. His background also includes experience on the destination side, where he helped shape tourism strategy and partnerships for a DMO in Western North Carolina. Caleb is a family man, a watch and automobile enthusiast, a personal finance nerd, and a wellness advocate. He loves making genuine connections, supporting others in their growth, and exploring this beautiful world we all get to promote.