She's been able to "make a career out of selling fun." In this episode, Beth Gendler from Gulf Shores & Orange Beach Tourism joins the nonprofit Learn Tourism | learntourism.org Co-Founder, Stephen Ekstrom, for a lively chat. Beth shares her view on stewardship, creating a culture of adaptability, and her own leadership style. It's worth a listen.

Business Class is brought to you by The Learn Tourism - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.