Visit Tampa Bay's Santiago Corrada, who's also a member of the Destinations International Board, joins The Learn Tourism | learntourism.org's Stephen Ekstrom to discuss what it takes to unlock a destination's hidden gem, double hotel revenue and build a brand that others admire. 

Business Class is brought to you by The Learn Tourism - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.