Announcing Our New Live Education Program: "Values Visitor: Attracting Visitors Who Share Your Community Values"

We are excited to announce a new, free live education program titled "Values Visitor: Attracting Visitors Who Share Your Community Values." This must-join webinar will be led by the esteemed Dr. Santiago Rodriguez, PhD in Tourism, who will guide us through the evolving landscape of destination marketing.

In today's competitive tourism industry, destinations are increasingly recognizing the importance of aligning their marketing strategies with the values of their communities. This shift not only enhances resident sentiment but also attracts visitors who genuinely appreciate and respect the local culture, environment, and social dynamics.

Why Are These Visitors Important?

Attracting visitors who share your community values is crucial for several reasons:

1. Enhanced Resident Sentiment: When visitors resonate with community values, it fosters a sense of pride and satisfaction among residents, leading to positive interactions and a welcoming atmosphere.

2. Sustainable Tourism Growth: Aligning with community values encourages sustainable tourism practices that benefit both the environment and local economies, ensuring long-term viability.

3. Stronger Visitor Engagement: Visitors who connect with the community on a values level are more likely to engage deeply with local experiences, enhancing their overall travel satisfaction and creating advocates for your destination.

4. Increased Loyalty: When visitors feel a sense of belonging, they are more likely to return and recommend your destination to others, driving repeat business and positive word-of-mouth.

Join Learn Tourism - the nonprofit academy - on October 17th!

Mark your calendars for October 17th at 1 PM Eastern and join us for this insightful session where Dr. Rodrigues will delve into how destinations can effectively market themselves to attract like-minded visitors. This program is essential for destination marketers who have been challenged to maximize resident sentiment while also striving to boost tourism.

Don't miss out! Register online now to secure your spot in this valuable webinar. Together, let's explore how we can create meaningful connections between visitors and our communities, ultimately leading to a more vibrant and sustainable tourism landscape.

Register Here to reserve your spot!

We look forward to seeing you there!