Stephen Ekstrom

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and founder of Learn Tourism | learntourism.org. With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love of knowledge have made him a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development and a member of Skal International. Stephen holds prestigious certifications in Inclusive and Ethical Leadership from USF, AI Governance and Ethics from Brown University, Sustainable Business Strategy and Transforming Customer Experiences from Harvard Business School, and Sustainable Tourism Destination Management from Cornell.

Education that Takes you places

Brand USA Talks With The Learn Tourism
Chris Thompson, President & CEO of Brand USA, joins The Learn Tourism's Chief Strategist, Stephen...
1 minute read
What's the difference between a lesson, module, course and credential?
Here's some insight from our instructional designers. Modules and lessons are used to structure and...
1 minute read
In-Person Training: A Demand or A Reward?
What's the most effective way to incorporate in-person activity with your tourism ambassador...
3 minute read
Biggest Tourism Ambassador Roadblocks... And How To Overcome Them
The benefits are pretty clear. Tourism Ambassador training is the best way to inspire, engage and...
4 minute read
5 Reasons Why Destinations Should Use Online Training
A destination marketing budget sheet that is in the red, a plummeting customer satisfaction rating,...
1 minute read
Indonesian Youth Foundation Adds Learn Tourism to Panel
Jakarta, Indonesia, June 21, 2022: The Learn Tourism is honored to announce that Chief Strategist,...
1 minute read
When You Know Better, Do Better
I'm often asked, "What makes The Learn Tourism different?" It all comes down to our character and...
2 minute read
7 Creative Ways to Engage Tourism Ambassadors
When visitor service is done right, many people are eager to share their enthusiasm. From social...
1 minute read
6 Effective Tips to Engage Tourism Advocates & Ambassadors
Building year-round excitement about tourism ambassador training programs in destination...

Where Will Knowledge Take You?

Curiosity and a passion for lifelong learning fuel both the traveler and those who make experiences worth having. Join us.