The reality of adult learning today: overwhelmed, impatient, and distracted tourism professionals
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Whether you are offering a certificate in hospitality and tourism management, tourism ambassador training for your destination marketing organization, or you need free travel agent training, knowing how adults learn is the first step to creating effective online courses, certification, and education programs. Be prepared for the new normal in online employee training.
Research by Bersin by Deloitte shows that in a given week, employees take less than 25 minutes of time to learn. In addition, knowledge workers spend less than 40% of the average workweek on tasks specific to their jobs (28% email, 19% searching and gathering information, 14% on communicating and collaborating internally).
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We learn but we forget quickly
In the last decade, we have moved from macro-learning (‘I want to learn something new’) to micro-learning (‘I need help now’). We believe this is a good thing. Already since the late 1800s we know that ‘binge education’ doesn’t work. The original research by psychologist Hermann Ebbinghaus has brought us the Ebbinghaus Forgetting Curve (the blue line in the graph):
People forget quickly. In the first 10 minutes after having learned something new, we forget 30% points of that newly acquired knowledge. After one week, 90% of it is gone. This graph shows that only frequent repetition increases retention of knowledge.
Should we learn more often then?
Yes, of course but the question is how to make it accessible, engaging, and transformative.
The knowledge retention concept shown in the above graph is known as ‘Spaced Learning’. Today’s learning should include spaced learning, but it is much more than that. Today’s learning is about ‘flow’ not ‘instruction’. Learning today should include many different types of content, such as video, audio and text. A learning system of today should collect data on interactions and activities within the context of a training. It needs to provide content based on an individual’s usage of a system. It should bring learning to people throughout their digital experience, i.e. seamless across his device(s) of choice.
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Is your Tourism Training & Education plan ready for today's learner?
A learning system ready for now should essentially, provide a personalized learning experience for everyone in all its aspects. Such a system will automatically increase the amount of time spent on learning. More importantly, it will be embedded in a person’s routine. A double whammy: a co-worker will become more knowledgeable and more productive without loss of productive time at work.
