Stephen Ekstrom

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and founder of Learn Tourism | learntourism.org. With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love of knowledge have made him a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development and a member of Skal International. Stephen holds prestigious certifications in Inclusive and Ethical Leadership from USF, AI Governance and Ethics from Brown University, Sustainable Business Strategy and Transforming Customer Experiences from Harvard Business School, and Sustainable Tourism Destination Management from Cornell.

Education that Takes you places

3 minute read
The Role of AI in Tourism: Highlighting Human Expertise, Not Humanizing AI
As artificial intelligence (AI) becomes increasingly integrated into the tourism industry, many...
3 minute read
9 Proven Strategies to Boost Knowledge Retention in Tourism Training
9 Proven Strategies to Boost Knowledge Retention in Online Tourism Training At Learn...
2 minute read
Instructional Design and Behavioral Economics in Professional Certification Programs
The Role of Instructional Design and Behavioral Economics in Professional Certification Programs ...
2 minute read
Improv In The Workplace: The Power of "Yes, And..."
Improv In The Workplace: The Power of "Yes, And..." Improvisation, or "improv," isn’t just for...
3 minute read
The Hidden Challenges of Building a Tourism Ambassador Program In-House
The Hidden Challenges of Building a Tourism Ambassador Program In-House
2 minute read
The Hidden Costs of DIY Ambassador Programs for DMOs
The Hidden Costs of DIY Training: Why Many DMOs Regret Building Their Own Tourism Ambassador...
2 minute read
U.S. Travel & Tourism Statistics 2024
U.S. Travel & Tourism Statistics 2024 In 2024, the U.S. travel and tourism industry experienced ...
2 minute read
Four Priorities for a Thriving Tourism Workforce in 2025
Four Priorities for a Thriving Tourism Workforce in 2025 As the tourism industry continues its...
1 minute read
2024 Global Tourism Statistics
Global Tourism in 2024: A Year of Resurgence and Growth In 2024, the global tourism industry...
2 minute read
The Hidden ROI of Destination Tourism Ambassador Training
The Hidden ROI of Destination Tourism Ambassador Training How Destination Training Boosts Visitor...

Where Will Knowledge Take You?

Curiosity and a passion for lifelong learning fuel both the traveler and those who make experiences worth having. Join us.