Stephen Ekstrom

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and founder of Learn Tourism | learntourism.org. With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love of knowledge have made him a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development and a member of Skal International. Stephen holds prestigious certifications in Inclusive and Ethical Leadership from USF, AI Governance and Ethics from Brown University, Sustainable Business Strategy and Transforming Customer Experiences from Harvard Business School, and Sustainable Tourism Destination Management from Cornell.

Education that Takes you places

3 minute read
Navigating Emerging Trends in Visitor Services: How Education is Guiding DMOs
Navigating Emerging Trends in Visitor Services: How Learn Tourism is Guiding DMOs Through Education
2 minute read
How to Engage Hotel Partners for a Local Tourism Ambassador Program
How to Engage Hotel Partners for a Local Tourism Ambassador Program
1 minute read
Learn Tourism’s Trademark for Transformative, Engaging, Accessible® Education
A Milestone Achievement: Learn Tourism’s Trademark for Transformative, Engaging, Accessible®...
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Learn Tourism Expands with JB Media Institute
Learn Tourism Expands with Acquisition of JB Media Institute At Learn Tourism the nonprofit academy...
2 minute read
Jimmy Carter’s Legacy: Lessons for Tourism in Building a Better World
Jimmy Carter’s life and work were a shining example of how service, kindness, and dedication to the...
3 minute read
Why Learn Tourism’s Programs Drive Success: Transformative, Engaging, and Accessible Learning for Destinations
Why Learn Tourism’s Programs Drive Success: Transformative, Engaging, and Accessible Learning for...
2 minute read
Learn Tourism For Workforce Development
Learn Tourism Empowers Destination Workforce Development Workforce development is at the heart of...
2 minute read
Learn Tourism Dashboards for Data-Driven Tourism Marketing Decisions
Learn Tourism Dashboards for Data-Driven Tourism Marketing Decisions
4 minute read
What is a Fractional Chief Learning Officer (CLO)?
What is a Fractional Chief Learning Officer (CLO)? A fractional Chief Learning Officer (CLO) is a...
4 minute read
Benefits of Destination Marketing Organizations Providing Tourism Ambassador Certification Through Learn Tourism
What Are the Benefits of Destination Marketing Organizations Providing Tourism Ambassador...

Where Will Knowledge Take You?

Curiosity and a passion for lifelong learning fuel both the traveler and those who make experiences worth having. Join us.