Stephen Ekstrom

Advisory Panel Chair and Chief Strategist at Learn Tourism - the nonprofit academy at learntourism.org is Stephen Ekstrom. Ekstrom began his career in the 1990’s on college radio at Quinnipiac University. He went on to create and deliver successful tourism development strategies for now thriving destinations, theme restaurants, cultural institutions, theatrical management companies, and some of the world’s most recognized attractions. He’s called upon to speak at colleges and universities, conferences and countless panel discussions each year. He hosts Learn Tourism's Business Class podcast and is a featured writer for several travel magazines. He’s also been profiled by media giants like the New York Times, NBC, ABC, CBS Morning, and NY1.

Education that Takes you places

6 minute read
Best Practices & Strategies for Teaching Adults & Tourism Ambassadors
The number of adult learners entering college degree programs is now in the millions, according to...
5 minute read
Best Length For A Training Course: Instructional Design Consultant
The day has finally come: Today, you release your required annual local ambassador, staff and/or...
6 minute read
VIDEO: What is Tourism Ambassador Training?
Looking for a way to align your destination's stakeholders and demonstrate your convention &...
5 minute read
Does my Destination Need Tourism Ambassadors?
Yes. When you’re trying to get your destination's message and brand out to the world, you probably...
3 minute read
What is Tourism Ambassador Training
More visitors. Community relevance. Stakeholder Alignment. Three of the most important objectives...
2 minute read
Eric Lutey Joins The Learn Tourism
Eric Lutey, a long-time veteran and advocate of the travel industry, has joined the Learn Tourism...
4 minute read
Instructional Design Process: A Step-By-Step Guide
A Step By Step Guide To The Instructional Design Process Every organization has its own process for...
2 minute read
The Tourism Business Case For Online Training
I once worked for a large company where all new employees went through a 3-day on-boarding process....
1 minute read
Destination Marketing Trends & Opportunities - 2021 Futures Study
WASHINGTON, D.C. (August 2, 2021) – Destinations International, the world’s only association...
4 minute read
How to Create a Tourism Ambassador Program
What does it take? Creating a successful tourism ambassador program may seem complicated from the...

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