Stephen Ekstrom

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and founder of Learn Tourism | learntourism.org. With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love of knowledge have made him a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development and a member of Skal International. Stephen holds prestigious certifications in Inclusive and Ethical Leadership from USF, AI Governance and Ethics from Brown University, Sustainable Business Strategy and Transforming Customer Experiences from Harvard Business School, and Sustainable Tourism Destination Management from Cornell.

Education that Takes you places

2 minute read
Practicing Mindfulness and Empathy to Establish Emotional Connections in Hospitality and Tourism
Co-founder and CEO Steve Ekstrom welcomes a distinguished guest, Barbara Karasek, CEO and co-owner...
3 minute read
Bringing Your Ambassador Training In-House: How The Learn Tourism Can Help
As more organizations look to bring their ambassador training programs in-house, the need for...
1 minute read
Tailor-Made Training: Five Steps to Personalize Your Destination Ambassador Course
Creating a customized online ambassador or advocate training course for a destination marketing...
2 minute read
Unveiling the First Draft: What to Expect from Your Custom Destination Training Course Review
Unveiling the First Draft: What to Expect from Your Custom Destination Training Course Review ...
2 minute read
Engage, Empower, Excel: Involving Stakeholders in Crafting Destination Ambassador Training Programs
Involving a destination marketing organization's (DMO) stakeholders and partner organizations in...
2 minute read
Celebrating Dee's Achievement: Joining Skål International
We are thrilled to celebrate our esteemed colleague, Dee, based in Uganda, for his recent induction...
3 minute read
Harnessing Adult Learning Technology, Organizational Psychology, and Instructional Design for Effective Training Programs in Destination Marketing
In the rapidly evolving landscape of the tourism industry, Destination Marketing Organizations...
3 minute read
10 Ways Community Ambassadors and Advocates Can Volunteer with Destination Marketing Organizations
Destination Marketing Organizations (DMOs) play a crucial role in promoting and enhancing the...
4 minute read
The Transformative Power of Kindness in Tourism
Life’s journey can be full of challenges, but the kindness of others – and extending that same...
1 minute read
5 Critical Career Skills Learned While Waiting Tables
Steve Ekstrom, CEO and co-founder of the Learn Tourism, recently shared valuable insights from his...

Where Will Knowledge Take You?

Curiosity and a passion for lifelong learning fuel both the traveler and those who make experiences worth having. Join us.