Stephen Ekstrom

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and founder of Learn Tourism | learntourism.org. With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love of knowledge have made him a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development and a member of Skal International. Stephen holds prestigious certifications in Inclusive and Ethical Leadership from USF, AI Governance and Ethics from Brown University, Sustainable Business Strategy and Transforming Customer Experiences from Harvard Business School, and Sustainable Tourism Destination Management from Cornell.

Education that Takes you places

3 minute read
In the Crosshairs: Your Destination and Gun Violence
Gun violence had become an all-too-frequent occurrence in the United States, with devastating...
2 minute read
Developing an Advocate Workforce Through eLearning/Instructional Design
This article follows a live panel discussion on the same topic at the 2023 Destinations...
1 minute read
The Role of eLearning/Instructional Design in Tourism Workforce & Advocate Development
The role of eLearning/Instructional Design in building an effective advocate workforce in tourism...
1 minute read
Dallas: Inside the Vibrant Host City of the 2023 Destinations International Conference With Craig Davis
In this captivating episode, we sit down with Craig Davis, the visionary CEO ofVisit Dallas, the...
1 minute read
Collaboration and the Goodness of Our People: A Conversation with Alana Cooper, CEO of Discover Monroe-West Monroe, Louisiana
Join us for a captivating episode of theLearn Tourism | learntourism.org's Business Class Podcast...
2 minute read
Why Stephen Ekstrom, CEO of the Learn Tourism, is Taking a Road Trip to the Annual Destinations International Conference
In a world where work and travel converge seamlessly, Stephen Ekstrom, the Learn Tourism |...
2 minute read
The Three Essential Reports Every Destination Marketing Organization Needs
Destination Marketing Organizations (DMOs) are pivotal in promoting and attracting visitors to a...
2 minute read
Strong Tourism Advocate & Ambassador Programs: The Vital Role of Engaging Key Partners
A well-developed tourism ambassador program is a powerful tool for promoting and enhancing a...
1 minute read
What does a destination marketing organization do?
A Destination Marketing Organization (DMO) or Convention & Visitors Bureau (CVB) is responsible for...
2 minute read
Becoming a Learning Organization: Seeking Knowledge for Continuous Improvement
Introduction: In today's rapidly evolving world, organizations across all sectors are recognizing...

Where Will Knowledge Take You?

Curiosity and a passion for lifelong learning fuel both the traveler and those who make experiences worth having. Join us.