Stephen Ekstrom

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and founder of Learn Tourism | learntourism.org. With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love of knowledge have made him a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development and a member of Skal International. Stephen holds prestigious certifications in Inclusive and Ethical Leadership from USF, AI Governance and Ethics from Brown University, Sustainable Business Strategy and Transforming Customer Experiences from Harvard Business School, and Sustainable Tourism Destination Management from Cornell.

Education that Takes you places

4 minute read
Keynote Speaker: What You Need To Know About The Learn Tourism Speakers Bureau
Finding and booking the rightkeynote speakerwho will inspire and motivate your tourism &...
14 minute read
Tourism Destination Sales Training How to Move It Online
No matter where you work, having happy visitors usually equals a successful tourism organization...
6 minute read
Best Practices & Strategies for Teaching Adults & Tourism Ambassadors
The number of adult learners entering college degree programs is now in the millions, according to...
5 minute read
Best Length For A Training Course: Instructional Design Consultant
The day has finally come: Today, you release your required annual local ambassador, staff and/or...
6 minute read
VIDEO: What is Tourism Ambassador Training?
Looking for a way to align your destination's stakeholders and demonstrate your convention &...
5 minute read
Does my Destination Need Tourism Ambassadors?
Yes. When you’re trying to get your destination's message and brand out to the world, you probably...
3 minute read
What is Tourism Ambassador Training
More visitors. Community relevance. Stakeholder Alignment. Three of the most important objectives...
2 minute read
Eric Lutey Joins The Learn Tourism
Eric Lutey, a long-time veteran and advocate of the travel industry, has joined the Learn Tourism...
4 minute read
Instructional Design Process: A Step-By-Step Guide
A Step By Step Guide To The Instructional Design Process Every organization has its own process for...
2 minute read
The Tourism Business Case For Online Training
I once worked for a large company where all new employees went through a 3-day on-boarding process....

Where Will Knowledge Take You?

Curiosity and a passion for lifelong learning fuel both the traveler and those who make experiences worth having. Join us.