Stephen Ekstrom

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and founder of Learn Tourism | learntourism.org. With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love of knowledge have made him a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development and a member of Skal International. Stephen holds prestigious certifications in Inclusive and Ethical Leadership from USF, AI Governance and Ethics from Brown University, Sustainable Business Strategy and Transforming Customer Experiences from Harvard Business School, and Sustainable Tourism Destination Management from Cornell.

Education that Takes you places

3 minute read
Edward Harris, Visit Williamsburg on Tourism, Sneakers, and America's 250th
What Else Is There To Do Here? The Question Every Destination Should Be Asking Success can be a...
3 minute read
Changing the Narrative: What Tourism Leaders Can Learn from Peter Gamez
Some leaders focus on marketing destinations.
4 minute read
Tourism Sustainability Isn't About Controlling Tourists. It's About Designing Better Choices.
Tourism Sustainability Isn't About Controlling Tourists. It's About Designing Better Choices. For...
4 minute read
Seasonal Destination Playbook: A Guide to Tourism Ambassador Training
Seasonal Destination Playbook: A Guide to Tourism Ambassador Training Seasonal destinations operate...
4 minute read
The Learn Tourism Guide to Being a Great Boss
Leadership lessons for people who want to build stronger teams, healthier workplaces, and more...
2 minute read
What It Really Takes to Reach the Top of Tourism Leadership
Every so often, you have a conversation that reminds you why learning matters.
4 minute read
A Guide to Developing a Community Ambassador Program for Tourism Destinations
A Guide to Developing a Community Ambassador Program for Tourism Destinations Communities shape...
3 minute read
One of the Most Expensive Mistakes in Tourism Today
One of the Most Expensive Mistakes in Tourism Today Organizations spend millions attracting...
3 minute read
7 Benefits of a Community Ambassador Program
7 Benefits of a Community Ambassador Program Communities thrive when residents, front-line workers,...
1 minute read
A Conversation with Tourism Luminary Don Welsh
A Conversation with Tourism Luminary Don Welsh: Reflecting on Three Years of Change and Progress In...

Where Will Knowledge Take You?

Curiosity and a passion for lifelong learning fuel both the traveler and those who make experiences worth having. Join us.